Wear the Culture.
Feel the Warmth.

Ultra-plush wearable blankets inspired by Vietnamese street food and internet culture. The gift they'll still be wearing in 5 years.
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Pho Real! Wearable Blanket
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The blanket that started in a pho shop and ended up on every couch in Australia.

Our Story

Made for the Culture.

We grew up on pho on rainy nights and cà phê sữa đá every morning. Snoozle is our love letter to Vietnamese street food — the flavours, the memories, the community. Wrapped around you. Literally. Ultra-plush, oversized, and so soft you'll forget you're wearing a blanket.

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The Reviews Don't Lie

★★★★★

"Bought the Pho Real for my mum and she refuses to take it off. We're Vietnamese and this hits different — it's us in blanket form."

Linh T.
Sydney
★★★★★

"Got it as a birthday gift. My friends lost it when I opened it. Best present I've ever received, no contest."

Kevin N.
Melbourne
★★★★★

"So soft, so funny, so me. Wore it to a family gathering and everyone wanted one. Ordered 3 more as Christmas gifts."

Tiffany H.
Brisbane